The Dangers and Opportunities of Google Sidewiki

There has been a lot of buzz in the advertising and marketing community lately over the launch of the Google Sidewiki in September 2009. This new free Google toolbar app allows anyone to leave comments on websites that other Sidewiki users can later read. Thus, in one fell swoop, Sidewiki creates a whole new era of company transparency and consumer feedback, both positive and negative. Companies will not have ownership over their website's Sidewiki information which means they will need to do an even better job at managing their customer relationships. 

Advertising Age was one of the first media outlets to warn companies about this powerful new social media tool. The article is available here:

http://adage.com/digital/article?article_id=139768

You can find the discussion activity here:


Dangers and Opportunities of Google Sidewiki    

You can see a short introductory video here:



Enjoy the discussion!

Cheers,
Maurice
www.voiceone.fi

Offshore Tax Haven Considers Taxation

I think most people have heard of the tax loophole created by offshore tax havens. As this article suggests, it has been a source of intrigue and an important subplot in many crime novels like John Grisham's "The Firm."  However, an interesting phenomena has occurred as a result of the global economic crisis. Some tax havens are actually considering direct taxation to meet mounting financial debt.

You can find the article here:
http://www.nytimes.com/2009/10/04/business/global/04cayman.html
You can find the discussion activity here:
Offshore Haven Considers Taxation

Enjoy the lesson!

Maurice
Voice One
www.voiceone.fi