Requirements: A laptop (& projector) to show the videoclips in class.
This is one activity which I love to use in my Business English classes. Since the commercials are short, often entertaining, and use fairly simple language, you can use them with pre-intermediate to advanced.
It has been a hit with every class I have used it in. Everyone loves to see how different the ads were in the 1950s. Since most companies have meeting rooms with projectors nowadays, I usually show it from there--but I've shown them direct from my laptop as well.
First, you need to download the classic TV commercials from the Prelinger Archive.
Get the videos here:
http://www.archive.org/details/prelinger_commercials
It's free to use (big plus) and may be downloaded and shown in public for educational purposes. Choose an assortment -- the Newport cigarette ads are particularly entertaining.
Next, download the PDF activity. I think it's fairly self-explanatory. You should explain to the students what they should look for with each point.
Get the PDF here:
28.08.2009 Classic TV Commercials
Enjoy the lesson!
Cheers,
Maurice
www.voiceone.fi
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