There has been a lot of buzz in the advertising and marketing community lately over the launch of the Google Sidewiki in September 2009. This new free Google toolbar app allows anyone to leave comments on websites that other Sidewiki users can later read. Thus, in one fell swoop, Sidewiki creates a whole new era of company transparency and consumer feedback, both positive and negative. Companies will not have ownership over their website's Sidewiki information which means they will need to do an even better job at managing their customer relationships.
Advertising Age was one of the first media outlets to warn companies about this powerful new social media tool. The article is available here:
http://adage.com/digital/article?article_id=139768
You can find the discussion activity here:
Dangers and Opportunities of Google Sidewiki
You can see a short introductory video here:
Enjoy the discussion!
Cheers,
Maurice
www.voiceone.fi
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